Hyundai – From Past to Present
The Korean Hyundai brand has questioned all possibilities of becoming one of the largest automakers in the world today. Thanks to a large international presence, the growth of sales and the excellent design of the car, the growing adherence to Hyundai is not surprising.
It all started when the founder of Chung Ju-Yung created Hyundai Engineering and Construction Company in 1947 and then founded Hyundai Motor Company in 1967. Little did he know that this family business would become a global competitor in less than a few decades. From 1968 to 1976, Hyundai signed an assembly agreement with Ford Motor Company, during which it produced Ford Cortinas and Ford Granadas for the national market of South Korea.
The first Hyundai car.
When Hyundai decided to manufacture its own car, they called in experts from several leaders in the automotive and design industry. The former CEO of Austin Morris in British Leyland, who, in turn, hired five more British engineers, joined. For the design, Hyundai turned to Giorgio Giugiaro from Italdesign, while borrowing the transmission technology of the Japanese Mitsubishi Motors. The result? The first in Korea, subcompact designed and manufactured independently, Ponywas launched in 1975.
Welcome to the rest of the world.
Hyundai began exporting Pony to Ecuador the following year, and in 1986, it was completely exported to Canada, where it even enjoyed the best-selling car status for a while because of its promise of “better quality at a lower price”. In the same year, Hyundai began exporting cars to the United States, despite the fact that Pony did not pass the emission standards. Soon after, Fortune Magazine recognized Hyundai Excel as the “Best Product No. 10” for its accessibility. By 1988, Hyundai produced automobiles using its own technology, beginning with the Sonata. After several years of affordable deals, Hyundai began reviewing its image in 1998 to establish itself as a world-class brand and began investing in the design, quality, production and research of its automobiles. In the USA, they launched an aggressive campaign, adding a 10-year/100,000-mile warranty on all Hyundai cars sold. The world paid attention and in 2004, it took second place in the original quality study of J.D. Power and Associates.
Hyundai, here and now
Today, Houston Hyundai Dealership is one of the 100 most valuable brands in the world, one of the ten largest automakers in the world and has received great prizes for many years as the fastest growing car manufacturer in the world. The Houston Hyundai company has more than 75,000 employees worldwide and sells cars in 193 countries in more than 6,000 dealerships. And the fact that it continues to grow simply shows that Hyundai is an amazing business.