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Dieter Rams and his design influence

The understated philosophy of German designer Dieter Rams has influenced the way in which industrial and product design has evolved since the 1950s.

His influence is felt to this day, with the clocks, calculators, cameras and kitchen appliances he created for Braun still used in homes around the world; in addition, many of today’s designers are basing their products on his proven aesthetic theories. The understated philosophy of German designer Dieter Rams has influenced the way in which industrial and product design has evolved since the 1950s.

Good design is as little design as possible

Rams said that good design is innovative, makes useful and understandable products, and is honest and unobtrusive. Today, this is evident in the way everything from a new mobile phone to the shelving it is stored on in the distribution warehouse is designed.

According to Architectural Digest, you would be hard pushed to find a family that has never owned a product designed by Dieter Rams.

His impact on industry and business has been similarly universal; for example, stockists of shelving Ireland such as rackzone.ie/shelving/industrial-residential-shelving sell goods that are designed in accordance with his iconic commandments right down to the last detail.

Long-lasting influence

Durability was important for Rams, so the products he produced have stood the test of time and continue to influence the people who use them.

Today, designers such as Apple’s Jonathan Ive admire Rams’ abilities and the idea that his designs involve as little design as possible. Durability was important for Rams, so the products he produced have stood the test of time and continue to influence the people who use them.  The results of Rams’ designs were effortless and understated, according to Ive, with nothing hidden or celebrated but everything considered and completely appropriate. Ive confirms this in the introduction he wrote for a book on Dieter Rams. The results of Rams’ designs were effortless and understated, according to Ive, with nothing hidden or celebrated but everything considered and completely appropriate. Ive confirms this in the introduction he wrote for a book on Dieter Rams.

For Rams, it was essential that the products he designed lasted and endured; however, he feels conflicted about the role he has played in moving society towards materialism and the thirst for new items as the result of the consumer products he has created.

It is undeniable that many of his products have stood the test of time. His first furniture was the 606 Universal Shelving System, which he made for Vitsoe in 1960 and designed to last a lifetime. It is still in production and has been on sale ever since, with owners moving their 606s with them and expanding and adding details to their shelves as they move to their new homes.