How To Create Great Retail Store Interiors To Boost Sales?
In spite of the growing challenges associated with the retail industry, notably with the advent of the e-commerce industry, this sector is still booming. However, setting up a retail outlet is not as easy as you might perceive, there are a number of roadblocks in the journey. Right from accumulating funds to start the store to stocking quality products, an aspiring retail shop owner has to put in time and efforts to get his/her business off the ground quickly. However, the biggest mistake a majority of us make is overlooking the store interiors. In fact, it is a fine line that borders a fashion outlet flooded with customers and one struggling to impress customers to buy.
Have great store design is that will make people whose walks in your shop purchase like crazy. It is your responsibility to create a vivid ambience where they love to shop.
Today, there are so many approaches to retail design; from exquisite wooden interiors to vibrant colours, you can pick any strategy to improve your sales.
This is a region in your store, which is the first interaction of any customer that steps in your store. The threshold area is also a transition of the customer from the outside world to the world of your store. This is in fact, makes the first and last impression, whether the store is beyond the pocket or way below their standards? Here, several factors are involved, starting with having ambient lighting to give a warm welcome to your customers, the fixtures should be style yet graceful, and most importantly the colours they make a big impression. Threshold area is about making the transition, and not highlighting the best stuff your entire store has.
A Proper Walk
As a retailer, you got to ensure your customers have a clutter-free path to hop from one section to another with ease. This will help the different products at your store gain good attention and improve the chances of making the sale.
The Billing Counter
Last but not least, designing the billing counter the right way can boost your sales. Do you know about 27% of buyers make an additional purchase at the billing counter? 1% is approx the space beside the POS system at the checkout point and could account for 7% sales. So, if you aren’t putting your money on the checkout point, then you are probably losing out on annual sales. However, establish that the checkout counter is not big or fancy, but the design should be something it leverages impulse buys.
In the end, it would be highly beneficial if you seek a retail store design specialist to help you with the interiors.